Semrush provides users with a broad variety of tools for assessing the performance of websites and web pages in various search engines.
In this post, I will show how you can run an SEO audit with the help of Semrush tools, discover chances for improvement, and assess how well your rivals are doing.
In addition, I will explain how you can find out how you stack up against the competition.
It is possible for us to evaluate how well a domain is doing in a variety of nations. However, given that the Spanish market is the focus of our investigation, we are not going to go too deeply into this particular characteristic.
Nevertheless, the capability to compare worldwide domains is a significant benefit, particularly when taken into consideration the extensive variety of global data that Semrush makes available to its consumers.
Semrush is able to show us all of the keywords for which Samsung is ranked highest in its target market. It can also show us all of the keywords for which Samsung has a poor performance rate.
We have access to certain long-tail keywords thanks to Semrush, which provides us with the top 20 results.
Both types of analysis help us track our SEO approach, and increasing our domain authority allows us to enhance our organic placements for keywords that have a low amount of competition.
Using this condensed study, we have determined that there are several aspects of Samsung’s website that require enhancement in order for it to be optimized.
There is a wide variety of software that can carry out an examination of a backlink profile; however, Semrush has put in a lot of work to develop the most effective one. For the sake of this illustration, we are going to contrast the approaches that Samsung and LG have taken to the development of their respective backlink strategy.
To begin, we are able to determine the total number of domains that link to either Samsung or LG. When we look at the number of backlinks each website has, we may gain insight into how each of these companies have been working to enhance their TLD strategy.
If we scroll down, we will see a really helpful visual that reveals exactly how they are concentrating their link-building techniques. This can be seen by clicking on the image.
For instance, we can investigate whether or not they are utilizing infographics, sponsored events, or photographs from Pinterest.
In addition, we are able to determine whether or not our rivals are utilizing iframes, widgets, or any other new innovations.
Downloading all of this data into Excel and then filtering it so that only information linked to the /es/ path is displayed is yet another method for determining some of the off-page methods that they employ.
Analyzing Your Competitors
With Google.es being the most popular search engine in Spain, we need to do research to determine which websites have higher organic positions for the keywords that are essential to the success of our company.
Between these two categories of rivals, we may locate specialized blogs, media outlets, and online retailers who engage in dropshipping practices. This category includes Samsung’s distributors. A further possibility is that we will compete with Wikipedia and YouTube due to the vast amounts of content that are related to virtually any form of search imaginable across all industries.
We are able to examine both our existing and future rivals with Semrush by using each of these frameworks in our research.
If we sort the data according to the amount of competition, we will be able to see those domains that are fighting for the same keywords as well as the organic visibility of each of their rivals.
We need to take advantage of Semrush’s Domain vs. Domain feature in order to obtain a more in-depth analysis and to receive inspiration for developing fresh material that might help us defeat our rivals.
Frequently Asked Questions
Is SEMrush site audit free?
The SEMrush Site Audit is a sophisticated SEO tool that gives you with in-depth information on the health of your website. It has over 130 different tests and a high-speed crawler to analyse your website. Simply enter your domain name into the space provided below to get started with your free trial of Site Audit: Find out how to make your website work properly!
How do I use content audit in SEMrush?
Because Content Audit operates on a subfolder level, all that is required of you is to use the checkboxes to choose the folders that you want to be subjected to the audit. When you first launch Semrush, it will analyse your sitemap to identify which subfolders have the most URLs to examine and then present those subfolders on the start page.
What is manual SEO audit?
An SEO audit is a technique that evaluates the friendliness of a website to search engines by looking at it from a variety of different angles. The primary objective of an SEO audit is to assist you in optimising a website in order for it to get higher positions in the results provided by search engines.
Why do I need an SEO audit?
An SEO audit examines your website and points out areas that might use some work so that you can achieve a higher ranking in the organic search results. Because search engines frequently update the algorithms they use, it is best practise to analyse your website and determine how these algorithm updates have affected you in light of the recent changes.
What is content audit SEMRush?
Utilizing a web-based content audit tool such as Semrush Content Audit is the most efficient method for obtaining these results. This application may do a rapid audit of your content based on the data from your sitemap, and it will present you with a list of URLs along with the metrics that are linked with each of them.
How long does an SEO audit take?
Performing an SEO audit on a website may take anywhere from forty to sixty hours of my time, depending on how large the site is. These inspections are broken down into three distinct sections, and each one is presented using Google Slides. Crawl problems, indexing, hosting, and other such technical matters. Content includes things like keyword research, competition analysis, content mapping, and several other types of meta data.
How much does SEO audit cost?
The normal starting point for the cost of a technical SEO site audit is somewhere about $5,000; however, this might vary depending on how in-depth or intricate your company wishes to go. The price can range anywhere from $3,000 all the way up to $30,000, depending on the size and depth of the pool.