How to do a Website Audit to Improve SEO & Conversions In 2022?

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A well-designed website is an online version of your initial impression of a company. According to a study, 75% of users evaluate a company’s credibility in relation to how great its website looks.

To ensure you’re making sure the initial impression made by your website is a positive one, understanding how to conduct a website audit of your website as well as the analysis of other aspects also, is essential.

To read more about website auditing, check here.

What is an SEO Audit?

Search Engine Optimization audit entails looking over the key aspects of the site and making sure they’re SEO friendly so that it can rank higher in the SERPs (Search Engine Results Page). This can help boost the organic traffic to the site.

This audit is performed by using a variety of tools, and it is most efficient if you follow a prescribed procedure. If you are looking to find an SEO audit of a website on Google, there are numerous methods available. To assist you, writemypaper4me reduced it to 10 simple steps.

Be sure to check for Google Penalties

Check your website for Google penalties. Should Google penalize your site, it will surely impact your ranking very severely. It is easy to look this up by going to your Search Console and then clicking on “Manual Options” on the menu.

If there are any penalties identified, you should create an action plan and then take action to eliminate the penalty. Additionally, if your organic traffic drops in a significant way following Google announcing an algorithmic update, this is another indicator that your site may be penalized.

Examine Domain Search Appearance

If your company’s name is entered in Google’s search box, what comes up? How do you appear in the results? Also, take a look at other aspects, like the quality of the descriptions and titles that pop up.

Examine whether you can make the rest of the results pertinent to your company or not. In the event that these answers aren’t possible, then you should begin to work to improve the performance of your website.

Perform a Technical SEO Audit

Auditing your website for technical SEO takes precedence over off-page and on-page SEO since it makes sure that your site is easily accessible to search engines without any issues. Additionally, even if the word “technical” is in there, you aren’t required to be a technical expert to conduct the audit.

Your site should be listed on Google Search Console as well as Bing Webmaster tools. The URLs you use should have SEO. The breadcrumb menu needs to be turned on because it assists users in navigating around the website with ease.

It is recommended that you be able to use structured data as it can help Google comprehend the content more effectively, increasing your chance of being more highly ranked.

Perform an on-page SEO audit

This will assist you in eliminating any irregularities that may exist in the content you display on your site.

Most people only concentrate on this aspect when they audit their website because they consider it to be the single most crucial aspect. Check your SEO-friendly content. Be sure that each page is unique.

Also, remove any content that has been duplicated. Additionally, make use of Google Analytics to identify your most popular websites to ensure that the content is of high quality.

Your content must be error-free, fresh, and well-formatted. You can find the samples at It should also be relevant.

Conduct an off-page SEO audit

This is among the most important aspects to take into consideration when evaluating your website.

Off-page SEO refers to the many methods that can be used to market a website’s presence online. This is typically done through backlinks.

If, for instance, you’re not receiving hyperlinks from trusted domains, you should connect with the top people in your industry and spread awareness about your company.

As opposed to on-page SEOs, off-page SEO isn’t as easy and straightforward. This is the reason you must ensure that you know the process before you take the plunge.

Optimize Site-Level Factors

Work on improving different aspects of your website, such as the number of pages, the accessibility of a blog, mobile-friendliness as well as the longevity of the domain, and many more.

All of these should be improved to assist you in increasing your rankings.

Working on Local Factors

Examine your website for local influences. You must ensure that your company, such as contact details, the most recent updates, as well as other vital details regarding its profile, are up-to-date regularly.

Other aspects like images and ratings need to be updated so that your readers have all the data they require.

Conduct an Examination of Content

This report will aid you in improving your content according to the habits of your readers. It is important to determine the keywords that work most effectively for your specific business and ensure that they are incorporated into your content.

With the aid of Google Analytics, learn what is clicked and what does not click with your audience by analyzing bounce rates as well as the average time of a session. Based on these statistics, begin to work with your site’s contents.

Study the User Experience

The UX (User Experience) is vital because it affects the accessibility of websites. When you’re working on the UX, it is essential to make sure that it’s easy for users to move through the site, that the information isn’t overwhelming, and be sure that all pertinent information is present.

Design and layout must be straightforward and pleasing and use the best call-to-action techniques. You must conduct thorough research on the layout that is most appealing to your target audience and then take the design inspiration from it.

Do a Competitor Analysis

When you are auditing your site, it is also important to look at how other websites are doing to be able to modify your own.

You can use the aid of software such as Competeshark to track their websites and be notified when modifications are made.


If you follow these steps to audit your website will instantly increase your website’s rankings and bring more organic traffic to your site. Auditing is an essential element in maintaining your website, not only due to ranking but also aids in improving your work to avoid making mistakes in the future.

rahul kumar

Rahul Kumar has long worked as a freelance writer. He works as a senior SEO and content marketing analyst at a digital marketing agency that specializes in content and data-driven SEO. He has over 5 years of expertise in digital marketing as well as affiliate marketing. He enjoys sharing his expertise in a variety of fields, including ecommerce, startups, social media marketing, make money online, affiliate marketing, and human resource management, among others. He has contributed to a number of authoritative SEO, Make Money Online, and digital marketing blogs.

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